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This website avatar.solariumsmart.it had the following in the homepage, "High and Low Pressure whole Body." We viewed that the webpage stated " Avatar joins two technologies in one device." It also said " With Avatar Tanning Bed you will have Low pressure and High pressure Technology on whole body not just face. Avatar is being designed by great italian designers. An incredible mix of dynamic and futuristic lines that amaze and make it unique. Open Design of Avatar Tanning bed, prevents from Claustrophobia attack and give a uniform tan with Open design. A micronized flow of water will cool users body in a very cool way." The header had sunbed as the highest ranking search term. It is followed by tanning bed, high pressure sunbed, and low pressure sunbed which isn't as ranked as highly as sunbed. The next words they used was low pressure tanning bed. high pressure tanning bed was included but could not be understood by search parsers.